Linear TV Networks vs Digital Providers: The Evolution of Competition and the Next Generation of New Content, within the Context of Changing Viewing Trends and Innovation

Linear TV networks have long been recognized as established television formats, relying on regularly timed shows via satellite. In contrast, OTT platforms operate on ad-supported systems, with global streaming giants, major competitors, and Apple TV+ serving as key industry players. As media consumption habits shift, rivalry between broadcast stati

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